Travel & Fairs
A safe and sustainable destination for your business
Each of Finland’s four regions offers investment opportunities as unique as its experiences. In the past decade, tourism has flourished. And, as travelers increasingly seek out nature, engaging and immersive experiences, and authenticity, the future of tourism in Finland is only getting brighter.
3,000,000+ International overnight stays in 2019
Capital region
This is the economic and financial heart of Finland, stretching across the seaside capital, its metropolitan and the surrounding area. A pioneering model of sustainable development, the Helsinki region offers both city sights and a bounty of nature trails, with a booming market for new hotels.
Capital region
This is the economic and financial heart of Finland, stretching across the seaside capital, its metropolitan and the surrounding area. A pioneering model of sustainable development, the Helsinki region offers both city sights and a bounty of nature trails, with a booming market for new hotels.
3,000,000+ International overnight stays in 2019
4th largest lake in Finland
Lakeland Region
Nicknamed “the land of thousands of lakes”, Finland is home to over 188,000 lakes, islands, rivers, and canals. Finns have long escaped to the water to recharge and reconnect with nature, but the opportunities for international tourism are rising too, particularly in the health and wellbeing sector.
4th largest lake in Finland
Lakeland Region
Nicknamed “the land of thousands of lakes”, Finland is home to over 188,000 lakes, islands, rivers, and canals. Finns have long escaped to the water to recharge and reconnect with nature, but the opportunities for international tourism are rising too, particularly in the health and wellbeing sector.
9% yearly increase in hotel stays in Turku
Source: Hotel Investment Guide
Archipelago and Coast
There are over 50,000 beautiful islands dotted across Finland, making it one of the world’s largest archipelagos. Between its lively coastal towns, rich marine heritage, sprawling national parks, and a laid-back islander lifestyle, Finland’s coast really has it all.
Archipelago and Coast
There are over 50,000 beautiful islands dotted across Finland, making it one of the world’s largest archipelagos. Between its lively coastal towns, rich marine heritage, sprawling national parks, and a laid-back islander lifestyle, Finland’s coast really has it all.
9% yearly increase in hotel stays in Turku
Source: Hotel Investment Guide
3.6+ million annual overnights visitors
Lapland
Finland’s northernmost is a year-round outdoor destination full of magic and contrast. Boasting dramatic Arctic landscapes as far as the eye can see, this is Europe’s last great wilderness. Tourism is growing steadily, with huge growth potential in high-quality accommodation and services.
3.6+ million annual overnights visitors
Lapland
Finland’s northernmost is a year-round outdoor destination full of magic and contrast. Boasting dramatic Arctic landscapes as far as the eye can see, this is Europe’s last great wilderness. Tourism is growing steadily, with huge growth potential in high-quality accommodation and services.
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